about

Founded in 1962 at the Tombstone Tap in Medford, WI—a bar located across the street from a cemetery. The pizza brand was bought by Nestlé as part of a $3.7 Billion acquisition.

positioning

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creative team

In-House Strategic Design: Tom Davie
Design Studio: Chase Design Group
Brand Identity Lettering: Lux Typo.
Product Photography: Wright Studio

BRAND identitY

As a leader in the vintage fashion, subculture and re-issue markets, Byronesque required the need for primary and secondary logotype marks. The primary mark is used in mastheads and instances of high visibility, while the secondary is reserved for collaborations and occasions of limited space. The marks were developed using the following three themes and mood boards as a guide.

PACKAGING

Byronesque has authored dozens of online editorials, focusing on rare designer vintage and the history behind collections and designers. These spreads are from the editorial Back Story, which showcases an inside-out look at prominent pieces available on the Byronesque app.

style guide

The Byronesque brand is unapologetic, confident and functions as both an industry innovator and fashion partner that often involves complex collaborations. It was necessary that the style guide encompass this range of needs and clearly communicate how the brand elements were to perform.

photography

The app is the primary portal through which clientele can browse current inventory or request an item from a specific designer and collection. The desktop site functions as a platform through which Byronesque editorial, stockists and fashion collaborations may be accessed. The UI is intentionally raw in its starkness, allowing the message and photography to engage the user.

strategy

In collaboration with Life in Perfect Disorder, a ”Dream Team” collection of nine influential vintage fashion icons were identified and honored through this series of designer shirts. Each tee is authentic vintage with custom screen printing, foil stamping and leather appliqués. Each authenticity tag was letterpressed and hand numbered.