PopThunk is a brand-building consultancy focused on Design Strategy & Photo Art Direction.
Design strategy for brand visionaries.
Focused.
• Design strategy & in-house creative direction
• Photo art direction for packaging & omnichannel
• Brand building & guidelines
• Strategy prep for brand & packaging refreshes
Flexible.
• Agency & Studio Collaborations
• Quarterly & Annual Retainers
• Project & Fractional Support
• Scale to Demand
Experience in Global Fortune 500 CPG management & design leadership.
As Brand Identity & Strategic Design lead at Nestlé USA, I influenced a $5B+ portfolio and contributed to $100M+ in Frozen Division business growth.
As a partner and advisor to national and global marketing brand teams, I would lead complex brand identity, brand guidelines and packaging redesigns; art direct product photography and strengthen creative briefs.
Recognition & Shout Outs.
collaborative partners say:
“Tom has been instrumental in the complex strategic development of the Byronesque brand—he sees the bigger picture and how things correlate. His creative solutions add value with inspired attention to detail and craft.”
Gill Linton
Byronesque, CEO / Editor in Chief
“Having consulted for Chanel, Sotheby’s, The Economist and Mercedes, I am used to working with top notch talent. Tom Davie is the most strategic designer I’ve ever worked with. He has exceptional taste and I keep coming back for more.”
Lisa Lefebvre
Lucid Growth Lab, Founder
“Tom was able to translate the mission, vision and strategy of the function I lead into a clear and concise design language for our content and branding. He represents the best of the creative designers I've worked with—a strategic mind with unparalleled dedication.”
Dan Stradtman
CMO, Bloomfire
